Started In A Garage With A Dream
We started as a shop online shop after everyone said you couldn't sell jerky online. We found a small manufacturing plant in Texas that we acquired. We grew fast, almost too fast, taking on more than we could handle and learning through plenty of trial and error. As demand grew, we made the leap to larger-scale facilities so we could keep producing high-quality meat snacks without cutting corners. INTEGRITY .
Today, we source raw material and co-pack our own recipes across America, staying true to what got us here: great ingredients, hard lessons, and a refusal to compromise on quality.
We didn't just want to make it. We wanted to dominate .
The Go-To Stadium Brand
Our mission is to build the go-to brand for high-energy moments. From stadiums and arenas to everyday life, we deliver products people rely on when intensity is high.
Strong Mind. Stronger Body.
True strength isn't just physical, it's mental. Our vision is to create a community where people push their limits, perform at a high level, and take care of their well-being so they can keep showing up for what matters most
Train Your Body. Fortify Your Mind.
Meet The Founders
Pete
Founder & CEO
"To build a brand that doesn't just sell products—but sells belief. A belief that every athlete deserves to be seen, heard, and celebrated."
Nick Buschini
CMO & Partner
"Guided by the resilience of my disabled brother and the memory of a best friend lost to suicide, I’ve come to redefine what it means to be strong. True strength isn’t just about enduring, it’s about the empathy and advocacy we offer others in their darkest moments."
Linus
COO & Partner
"To build systems that scale impact. Every process, every operation—designed to amplify the voices of underrepresented athletes worldwide."
Our Core Values
Integrity
Our entire supply chain is 100% American made. From start to finish.
Grit
We push through when others back down, and we make products for people who do the same.
Community
We're a team of grinders, believers, and relentless competitors who lift each other up.
Strength
We embrace the uncomfortable. We chase the impossible. Fear is just fuel.
We didn't follow the playbook; we burned it and wrote our own.
EST. 2019