A Couple O jerk is one of the newest, if not, THE newest brand of Beef jerky on the market as of this writing. The brand is owned by A Couple O' Jerks, LLC, based out of a Labadie, MO.
Beef, water, salt, spices, brown sugar, fermented soy, worcestershire powder, dehydrated onion and garlic, tomato powder, natural hickory smoke.
The first thing the surface of these pieces is a light salty flavor, followed by a light worcestershire, a bit of smokiness, and then a light "meaty" aroma wafting up into my sinuses. I can also feel some spicy "bite" taking hold, and I can taste some black pepper.
These appear to be slices of whole meat, sliced to a medium thickness, and in strips of about 2-5 inches in length.
It's a dry jerky, with some brittle quality, to the point where if bent with the grain it snaps apart. But it's not really "hard" or "tough". It does however take some effort to chew, but not really all that bad.